CATERING MANAGEMENT ASSIGNMENT

INTRODUCTION

Rustler’s Rooste was established in 1971. The legend goes that the original site, atop a butte in the foothills of South Mountain, was a hideout for cattle rustlers. Today, it is Arizona’s Legendary Cowboy Steakhouse. It is located 15 minutes from downtown Phoenix and Tempe, 20 minutes from Scottsdale and 10 minutes from the airport.

Rustler’s Rooste is a 2-story building with our lounge on the top level. Stroll over the indoor waterfall and take the slide into the dining room.(for the faint of heart, there is a staircase). Both areas are bordered on the north side by large plate glass windows that provide an unparalleled view of the city lights.

CHAPTER 1: NATURE OF BUSINESS

Nature of business: 

The nature of business of Rustler's Rooste Lounge is food service. Rustler's Rooste Lounge provides On-premise and Off-premise Catering as well to its customers.

Details of Rustler's Rooste Lounge: 

Business Hours: 5.00PM - 10.00PM (Daily)

Address: 8383 South 48th Street, Phoenix, AZ 85044

Phone: 602.431.6474
Fax: 602.431.6529

CHAPTER 2 : PRODUCT OF RUSTLE'S ROOSTE

THE HEN HOUSE  Barbecued Chicken Half a hen, right down the middle $14.95   Southern Fried Chicken It will make you forget all about the    Colonel.............................................. $14.95     All White Meat.................................. $16.95 HEY, GRAZERS!  Mixed Grill Some of This and Some of That Tender filet medallions with yer choice of one of the following: four ounces of swordfish, three shrimp or one-half rack of barbecued pork ribs........................................... $20.95 FISHIN’ HOLE            & BURGERS Marinated Broiled Swordfish* En guarde, Cowboy........................ $18.95   Jumbo Shrimp Served sautéed or breaded and deep-fried   $17.95   Grilled Salmon Purtty pink salmon grilled to perfection and topped with a honey dill butter...... $17.95   Big Burger 120z. Texas Sixied, Ground Fresh here @rr with Chipotle mayo, Jalapeno, Handmade Fries and Onion Rings. Choice of Jalepeno Jack, American or swiss cheese, Sauteed Mushrooms or Jalapeno Bacon. $1.00 Each....................................... $14.95   Frontier Garden Burger Broiled garden burger topped with roasted green chili and jalapeño jack cheese. Served with fries and our award-winning Rustler’s Rooste “vegetarian-style” chili.................................................... $15.95       KIDS MENU     Cheeseburger & French Fries..... $5.95 Two BBQ Beef Ribs & French Fries.................................................. $5.95 Grilled Cheese & French Fries..... $5.25 Spaghetti & Garlic Bread............... $5.25 Chicken Fingers & French Fries... $5.95 5 oz Top Sirloin & French Fries..... $6.95 RUSTLER'S SIDES  Jumbo Baked Potato with all the fixin’s Order with your entrée.................... $1.75   Sweet Potatoe Order with your entrée.................... $1.75   Homestyle Mashed Potatoes with country gravy Order with your entrée......... $1.75   Rustler’s Ranch Fries Order with your entrée.................... $1.75   Sweet Potatoe Fries Order with your entrée.................... $1.75   Add some flame-roasted onions and peppers to any entree............ $2.95     Mushrooms to any entree............ $2.95 EXTRA PLATE CHARGE.........................$3.00

COWBOY STUFF  (For 2 or a Bunch) First comes a salad, then make room for all this stuff. Crispy shrimp, barbecued chicken, cowboy beans, seafood kabobs, Rustler's ranch fries, seasonal fruit, barbecued pork ribs, corn on the cob, and aged Angus beef steak kabobs. Also some fresh raw vegetables for dippin' and rolls right outa' the oven with butter and honey. We'll throw in the bib. Minimum of 2 people at $21.95 per person AGED STEAKS FROM            THE CHUCKWAGON “Trail Boss” - Porterhouse Steak* Darn near two pounds of genuine aged Angus Beef....................................... $29.95   “Trail Hand” - T-Bone Steak* Sixteen ounce cut of genuine aged Angus Beef................................................... $19.95   “Wagon Master” - New York Strip* Twelve ounces of a choice beef $19.95   “Rustler’s Cut” - Top Sirloin Steak “Prime”* Ten ounces of certified USDA grade prime” steak that most cowhands consider the finest tasting anywhere.................. $18.95   “Tenderfoot” - Filet* Choice center-cut. Try it Cajun style. Cowboy (8 oz.)................................. $19.95 Cattle Baron (10 oz.)...................... $22.95   “Vaquero” - Steak and Enchiladas* Certified USDA prime sirloin, aka “The Culotte”, cooked to your liking and served with two cheese enchiladas......... $16.95   “No Bones About It” - Prime Rib* Boneless aged Angus Prime Rib. Deputy (8 oz.)................................... $16.95 Sheriff (12 oz.)................................. $19.95 Marshal (16 oz.).............................. $21.95 Judge (24 oz.).............................. $29.95   Pork Chops* Extra thick and juicy. Served with barbecue sauce................................................ $16.95   Barbecued Beef Ribs All you can eat................................. $16.95   Our Original St. Louis-Style Barbecued Pork Ribs Half Slab........................................... $15.95 Full Slab........................................... $19.95 * These items may be cooked to order. Written information regarding the safety of less than fully cooked food is available upon request. 10/04

Chapter 3: S.W.O.T ANALYSIS OF RUSTLE'S ROOSTE

Strength

Rustler's Rooste has a huge range of foods for the customers to choose from. Every of the foods are good and sell in a very reasonable and affordable price. They have a very big space in their lounge for everyone to sit and dine-in. They provide a very good service to every one of their customers. The owner and the staffs are very friendly to their customers. Their parking space does not required the customers to pay and also have a lot of parking space.

Weakness

The food that they serve are normally only western food and does not bring a lot of varieties to their customers. 

Opportunity

The restaurant placed at the heart of the city, the most strategic place with a lot of tourists pass by the restaurant each day. Near the banks and offices around.

Threat

Rustler's Rooste has few big competitors around such as Wendy's, TGIF Restaurant, Blackforest Restaurant.

Chapter 4: PRICING OF RUSTLE'S ROOSTE

General Price: 

The pricing of Rustle's Rooste is based on what the customers order, based on the menu list and it is a la carte style of charge. Starts from 14-30 for food.

Package Pricing

Their package pricing is usually applied in the premise for occasion such as Birthdays, Full-Moon, and other small parties. They usually using Buffet service during the off-premise catering. They will sell whatever that can be found in the on-premise menu. The price of one event is depends on how many pax that they need to cook for. They will count food & price for per head.

Chapter 5: MARKETING PLAN OF RUSTLER'S ROOSTE

Rustler's Rooste Lounge advertise their business through the Internet advertisement, TV advertisement, Flyers and also Billboards.

The owner usually give something special to the royal customers such as free extra dishes, free drink or free re-fill. 

And the best marketing that they can market their restaurant is their good food. Peoples are attracted to their restaurant because of their delicious & affordable food.

Prepared By: 

Bernstein Lim Yee Wei

01627-05-09

Diploma in Culinary Arts

May 2009

Asian Tourism International College